26/02/2009
Schmidt wins prestigious award at Hong Kong Awards for Industries


Hong Kong, February 26th - Schmidt & Co., (Hong Kong) Limited was named as the winner of Innovation and Creativity Awards at the 2008 Hong Kong Awards for Industries, which recognizes the outstanding achievements of Hong Kong Enterprises in the manufacturing and service sectors. This annual competition is recognized as one of the most prestigious and iconic events in the city.

Schmidt has been selected as one of the three winners in the pool of competitors from different sectors ranging from services, manufacturing, to retail and IT industries. In the same event, Schmidt's RFID reader, G-BOX, was also awarded with a certificate of merit under Machine Tools Design and Machinery category.

Schmidt's Managing Director Mr. Klaus Festl received the award from Mr. KK Yueng, Vice Chairman of Hong Kong General Chamber of Commerce, the co-organizer of the event, in the glittering awards ceremony held in Hong Kong on the 21st January 2009.

The Awards not only recognized Schmidt's long-standing commitment to an innovative culture promoted across the organization, but also put innovative business into practices and demonstrated strong commercial achievements and contribution to the industries and the wider community at the same time.

For over 50 years, Schmidt has been serving the region in offering the most cutting edge IT and electronic solutions to the customers. The company now has become one of the leading system integrators of automatic identification and data capturing solutions based on barcodes, RFID and wireless communications in Asia, serving over 17 regions. In 2007, the company has successfully introduced RFID technology into the fashion retail arena.

Judging panel commended that the company is able to reinvent the conventional fashion shops by packaging a series of RFID technologies into a single platform that allows shops to effectively manage their inventory and facilitate cross selling. Customers also can equally benefit from the memorable shopping experience and build up loyalty to the shops. By offering cost-effective, holistic and customer-centric solution to retailers, this system could become a next generation retail management solution and its potential in local and China markets is deemed to be enormous.

Klaus Festl, Schmidt's Managing Director said: "We are delighted that our commitment to innovation has been recognized in the society and industries. Innovation and creativity has been our driving force to create new products that meet the ever-changing demands of customers who want to add value and stay competitive to their business. Smart Retail System, among our many other successful cases, has demonstrated as an excellent example of how to put forwards an existing technology to a new application that could add value to a project and deliver an outstanding result".

The company previously has been honored with several prizes for its new products including Bronze Medal in the 2008 Hong Kong RFID Awards and Gold Award in the 2007 Hong Kong ICT Awards.

About Schmidt
Re-established in 1953, Schmidt & Co., (Hong Kong) Limited has since built a prestigious reputation in Asia as a value-added supply channel partner for world-class technology vendors and as a provider of proprietary products, integrated solutions and customised services in data capturing and information management. Headquartered in Hong Kong, the company operates in 17 regional offices across Asia, including key cities in China, India, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam. Schmidt "makes life simple" by bringing together Automatic Identification and Data Capturing, RFID and wireless technologies, facilitating the creation of real-time data infrastructure and leveraging technologies in new ways to drive growth, reduce costs, and improve people's work and life efficiencies.
More Info: http://www.schmidthk.com

About the Awards
The Hong Kong Awards for Industries was launched in 2005 by combining the former Hong Kong Awards for Industry and Hong Kong Awards for Services. The Awards recognizes the outstanding achievements of Hong Kong enterprise, both the manufacturing and service sector, to promote higher technology and higher value-added activities. The competition in 2008 was very keen with 245 entries vying for the awards from seven categories (Consumer Product Design, Machinery and Machine Tools Design, Customer Service, Environmental Performance, Innovation and Creativity, Productivity and Quality, and Technological Achievement).

For media enquiries, please contact:

Ms. Wallis Lam
Marketing Communication Division
E-mail: wallislam@schmidtelectronics.com
Tel: +852 25070204
Fax: +852 25070215




Klaus Festl. Managing Director of Schmidt & Co., (Hong Kong) Limited, received the award Mr. KK Yueng, Vice Chairman of Hong Kong General Chamber of Commerce, on the Award Presentation Ceremony held on 21 January 2009 in Hong Kong.


The Awards Presentation Ceremony was held at Hong Kong Convention and Exhibition Centre on 21st January 2009.


The Zhu Bi symbol is the official symbol of the awards that consists of two elements:
a pearl and a pierced jade amulet, connoting quality and a blend of Chinese and Western cultures.

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