The Bi-Yearly e-Newsletter for Schmidt Electronics Group – 2007 Vol. 2

Editor Note

Welcome to the second issue of SEGL e-Newsletter, a bi-yearly e-Newsletter for Schmidt Electronics Group’s employees. We will be reporting mainly on the latest happen events within Schmidt Electronic Group, along with other pertinent industry news and information in order to serve a better communication between the management and employees. This e-newsletter is an ideal way to provide recognition, boost morale, improve employee relations and educate employees, so we work together toward our company goals.

Please feel free to send all the comments and suggestions on any aspect of this e-newsletter to us at shirleyman@schmidtelectronics.com

 
Shirley Man
   
 
 A Message From the CEO



Dear colleagues,

Improving the quality of communication is one of the key challenges organization faces. “A better communication for all”, is today an established priority in companies and operations all over the world.

In your hands, you are holding the second issue of our SEGL e-Newsletter, which due to your encouraging comments, inputs and suggestions, could be finalized on time and included once again a broad range of information about our operation and organization.

I would like to take this opportunity to encourage you to continue your engagement, contribution and support for this important communication tool to further improve the quality of communication within our organization.

As many of us embark on vacations to refresh ourselves for the challenges ahead, I hope you will find this issue informative and a source of inspiration.

Look forward to receiving your inputs, comments and suggestions for our next issue of the SEGL e-Newsletter upon your return.

Have a great vacation, Merry Christmas and a happy, healthy and prosperous New Year!

With warmest regards and every good wish,

Klaus Festl



 Corporate News / Corporate Movement
 
 

As everyone might aware that the overall SEGL strategy that groups dedicated businesses into new/existing Companies was hi-lited during our announcement in early 2007. Starting from Year 2008, this new strategy has been implemented and the following Companies have been set up and/or restructured to focus on the new business scopes:

o Schmidt & Co., (HK) Ltd. (SHKL)
o Electronics Scientific Engineering Ltd. (ESEL)
o Schmidt Electronics Asia Ltd. (SEAL)
o FlexMPE Ltd. (FlexMPE)
o MacroScience Technology Ltd. (MSTL)
o Macrotron Scientific GmbH

The Group’s ultimate objective is to have fully structured (“all-in”) Companies with clear business focus and independent operations so they can grow in a much faster pace.

   
  On the Move......
 
 Schmidt Electronics Vietnam Office Relocation
 




Representative office in Vietnam of Schmidt & Co., (HK) Ltd. and Schmidt Electronics Vietnam Ltd. (SEVL) has been relocated in near central of Hanoi in an office-building environment.

Address:
14/F Building, No.59 Quang Trung Street, Hanoi, Vietnam
Tel: (84-4) 944-7108
Fax: (84-4) 944-7107

   
 
 MacroScience Technology Office Relocation
 
MacroScience Technology Pte Ltd. in Singapore has been moved to the new entity:

29 Woodlands Industrial Park EI, #02-01 Northtech, Singapore 757716
Tel: (65) 6377-4801
Fax: (65) 6375-0966
E-mail: info-ap@macroscience-tech.com
Website: www.macroscience-technology.com

New e-mail changes will be applied for all MacroScience staff in both Singapore and Germany as XXX@macroscience-tech.com which effective from now on.

   
  Grand Opening of New Branch Offices ……..
 
 ESHL Xiamen Branch Office Open in June 2007
 

New Reception at ESE Xiamen Branch Office
Used to be a remote home office, our Xiamen Branch Office has started its operation since June 2007.

Address:
Room 8K, GuoTai Building,
No. 392, JiaHe Road,
HuLi District, XiaMen, P.R.C.
Postcode: 361009
中國廈門市湖里區嘉禾路392號國泰大廈8K室
郵編:361009
Tel.: (86-592) 5509 722
Fax: (86-592) 5509 060

   
 
 ESHL Dongguan Branch Office Open in July 2007
 

Pig chopping ceremony during the inauguration


New reception at Dongguan Office
Under supervision of Mr. Stephen Chau, Mr. Ricky Lam, Mr. Alan Xie and the cooperation of E-Tech, China Management to form ESHL Dongguan Branch Office has been set up and operated since July 2007. Mr. John Wen was seconded to the office from Shenzhen with a mission to establish and train up the sales team and develop the market.

Address:
Room 1608, Block B, Hua Kai Plaza,
Yuan Mei Road,
Southern District of Dongguan City,
Guangdong Postcode: 523070
中國東莞市南城區元美西路8號華凯廣場B座
1608室 郵編:523070
Tel.:(86-769) 23121382
Fax:(86-769) 23121380


   
 
 SGZL Chengdu Branch Office Open in July 2007
 

New Office of SGZL Chengdu Branch Office
SGZL Chengdu Branch 華生科儀 (廣州)有限公司 has been set up and operated since July 2007


   
 
 ESHL NingBo Branch Office Open in November 2007
 

Pig chopping ceremony by Charles Dai (left) and
Ricky Lam (right) at reception



Celebration to the new office
ESHL has opened a new branch in Ningbo since November 2007 with about 7 employees. Occupies 150 square meters for the new office area in gross with 9 seats, among which ESE takes 6 while SEAL takes 3.

The new office location is very convenient to the railway station, just only takes 6-8 minutes by taxi and 1-2 minutes by walk to Ningbo’s Central Square “天一廣場”, with lots of banks and stores nearby.

Address:
Room 12-16, Zhongnongxin Mansion,
No. 181 East Zhongshan Rd,
NingBo PRC. Postcode: 315000
寧波市中山東路181號中農信大厦12-16
郵编:315000
É (86-574) 8389-3158 (總機號碼)
Ê (86-574) 8389-3159 (傳真號碼)



   
 Marketing News / Events
   
  GS1 Annual Members Gathering 2007 Dinner (07 December 2007) was held in Renaissance Harbour View Hotel, Hong Kong
 
Theme: GS1 Keys - The Key to Winning in a Global Marketplace
   
07 December 2007 - GS1 Hong Kong has invited Schmidt RFID to join GS1 Annual Members Gathering this year, which was held in Renaissance Harbour View Hotel, Hong Kong. Programs are included: Theme Booth Display; Industry Sharing; Artist Singing (胡定欣小姐) and Fabulous Chinese Dinner. It was our great honour to have Mr. Daniel Lin, Chief Financial Officer, Ms. Candice Tsang, Corporate Finance and Legal Manger and Ms. Charlotte Lee, Consultant to join this Dinner Event. It was an enjoyable evening.




 
  Schmidt–HKUST Apprentice Program (10 December 2007)
 
   


10 December 2007 - Schmidt & Co., (HK) Ltd. and Hong Kong University of Science Technology had organized the first “Schmidt-HKUST Apprentice Program” which was held in HKUST Campus. The key objective of this unique program was to let students to understand and to explore RFID’s applications in service industries beyond mainstream logistics or manufacturing sectors in Hong Kong. 3 teams of 4 students were selected and run through a 3 months intensive RFID training that entails seminars, talks, site visits and mentorship. This program had achieved a major milestone of closer collaboration between academia and industry. The final “Apprentice Awards” were presented to two students (Mr. Anthony Lee Lap Tak & Ms. Shera Lai Pak Wa) as our Schmidt Apprentices with the job opportunities inside Schmidt & Co., (HK) Ltd.



 
  Inno Design Technology 2007 Expo (12-14 December 2007) was held in
Hong Kong Convention and Exhibition Centre, Hall 2
 
 


12-14 December 2007 – Schmidt RFID has participated the IDT Expo 2007 Exhibition, which was held in Hong Kong Convention and Exhibition Centre. Schmidt RFID has promoted G-Box, Smart Retail Systems (SRS) & Logistics and Asset Management System (LAMS) in this event. The feedbacks were excellent. We had met with many potential customers and generated many new enquiries from local and overseas visitors, i.e. UK, Kenya, America, Germany. The G-Box and SRS had also attracted many media coverage during this exhibition.



SRS Booth Demo


Hong Kong Economic Times
(December 14, 2007- Friday) - Section A16

 
  Hong Kong Shoppers Use RFID-enabled Mirror to See What They Want (04 September 2007)
 
mi-tu, a high-end retailer, has installed RFID-enabled mirrors, catalogs and security systems designed to improve the shopping experience and boost sales.
 

mi-tu implement Schmidt Smart Retail System
in Admiralty and Shatin Shop

04 September 2007 - Upscale fashion label and retailer mi-tu has outfitted two of its Hong Kong shops with RFID-enabled mirrors and electronic displays. The devices enable customers, at a glance, to view and locate a wide selection of in-store inventory while they try on and shop for clothes. The first store was equipped in November 2006, the second deployment occurred in May 2007 and the third one will be in-store in November 2007. The interactive shopping system has increased sales in the stores by 30%, which sells Italian designs at 28 stores in China, Hong Kong, Macau and caters to young, high-spending female shoppers.


 
    PT/EXPO COMM CHINA 2007 (23rd – 27th October 2007)
  ESE co-joined with Shibasoku for PT/EXPO COMM CHINA 2007 Event
 
 

PT/EXPO COMM CHINA 2007

23-27 October 2007 - PT/EXPO COMM CHINA, as the largest international information and communications exhibition in Asia, has continuously obtained warm response and active support from domestic and international enterprises. The total exhibit space is anticipated to exceed 55,000 square meters, in which over 65% space belongs to the international hall.

Continue an ITU Event was held in December 2006 Hong Kong which support by China government, it have a great response for that event, in order to carry forward, China is organizing a PT/EXPO COMM CHINA 2007 event which provide public information & communication service, network service, exchange and transmission technology and equipment, terminal equipment, computer hardware equipment and software products, network technology and related products and communications accessories, etc.

Such advanced technology and equipment in the communications area like 3G / 4G mobile communications, satellite communications, network multimedia, WAP applications, IP network, UDWDM, WLAN, NGN, WiMAX, xDSL, data integration, MSTP, FTTH, and testing sector, will be displayed in the exhibition.

 
    NEPCON / EMT South China 2007 (28-31 August 2007)
 
   

ESE booth was held in NEPCON South China 2007 exhibition
28-31 August 2007 - NEPCON South China is the largest and most complete trade event for South China’s SMT industry, provides a platform for trade visitors to find new suppliers, gather market information and learn about the latest technologies.

ESEL has participated in the NEPCON South China 2007 exhibition during 28-31 August, 2007 with the new corporate image and identity. There were approximately 20,000 visitors for this show, which showing that 12% increases of visitors compare with last year.

 
  MST join Productronica Trade Show 2007 in Munich, Germany
(13-16 November 2007)
 

13-16 November 2007 – Productronica 2007 was held in Munich, Germany and the world’s leading trade fair for electronics production. The show offers the best and foremost that the international sector for electronics production: forward looking products and system solutions. No other exhibition reflects the industry’s entire value-added chain in a more comprehensive and well-founded manner.

The world’s leading trade fair gives some 1,500 international exhibitors a chance to present the entire range of innovative technologies, from semiconductors, display and PCB manufacturing to material processing, component-mount technology, product finishing, measuring and testing technology, quality assurance, production logistics, material-flow technology and electronic manufacturing services (EMS).

 
  SMT Department Meeting (Lijiang Yunnan) (18th to 21st October 2007)
 
   

Photo was taken at Baishan Town, Lijiang

 
  MacroScience Technology Pte Ltd.
 
   

August 2007 - EM Asia, The Primary Information Source For Electronics Manufacturers in Asia

 
Mr. Michael Soeding, Senior Vice President & Managing Director of Schmidt Electronics (S.E.A.) Pte Ltd. and MacroScience Technology GmbH, speaks to EM Asia on x-ray inspection development in the region. He also evaluates the role of the South East Asian market in the electronics manufacturing supply chain.
   
 Awards and Prizes
  Wireless Modules received an award from Siemens for Outstanding Sales Performance 2006/2007
 
   

Wireless Modules Award from Siemens for
OUTSTANDING SALES PERFORMANCE
2006/2007 – 1ST PLACE

   
 
  mi-tu (Interactive Shopping System), received “Demand Creation Excellence Award” from ECR Hong Kong Awards 2007
  The first-ever Efficient Consumer Response (ECR Hong Kong) Awards was held in JW Marriott Hotel Hong Kong on 12 October 2007.
 
   


12 October 2007 - mi-tu, Schmidt RFID’s client, an Italian fashion retailer won a “Demand Creation Excellence Award” as mi-tu implemented Schmidt RFID’s Smart Retail System in their shops recently. The first-ever Efficient Consumer Response (ECR Hong Kong) Awards Presentation Ceremony was successfully held in the GS1 Hong Kong SCM Excellence Conference 2007 on October 12, 2007. The Award is dedicated to encourage local business sectors to implement SCM best practices and innovating customer service by obliging ECR strategy in Hong Kong.

The Efficient Consumer Response (ECR Hong Kong) Awards 2007 is organized by ECR Hong Kong and GS1 Hong Kong as a milestone of recognition to various trading partners in attaining the superior business success by obliging efficient ECR in Hong Kong.



   
 
  Schmidt Electronics (S.E.A) received an award from Singapore for cooperation with Sumitomo regarding the Japanese market (25 May 2007)
 
Schmidt Electronics recognized for contributions to Singapore International Chamber of Commerce’s (SICC) Enterprise Multi-Match Programme
   

25 May 2007 – Schmidt Electronics (S.E.A.) Pte Ltd. received an award from the Singapore Senior Minister, Mr. Goh Chok Tong on behalf of the Singapore International Chamber of Commerce (SICC). SEAL was recognized as a significant contributor to the SICC’s Enterprise Multi-Match (SEMM) Programme, which aims to forge strategic partnerships between multi-national corporation (MNCs), small and medium enterprises (SMEs). SEAL, MacroScience Technology, teamed up with Japanese giant, Sumitomo Corporation which act as the exclusive marketing agent for MacroScience’s latest 3D in-line X-ray equipment in Japan.




 
  MST Germany and MST Singapore received ISO 9001:2000
  MST received SICC award and both MST Germany and MST Singapore received ISO 9001:2000 certified, including our Singapore operation.
   
 
  Schmidt & Co., (HK) Ltd. Recognition Award 2007/2008 Program
  We are pleased to annouce the following individuals and teams who have demonstrated an outstanding performance in the second quarter of the fiscal year of 2007/2008.
   
 


Sales Team from DCIM in Shenzhen
has won the Top Gross Income Team Award with highest GI contribution of SHKL Recognition Award 2007/2008 - Second Quarter.


Sales Team from Wireless in Taiwan
has won the Top Gross Income Team Award with highest GI contribution of SHKL Recognition Award 2007/2008 -
Second Quarter
           


Mr. Hank Zou from DCIM in Shenzhen
has won the Top Sales Award of SHKL Recognition Award 2007/2008 -Second Quarter.


Mr. Sunny Wang from Wireless in Shenzhen
has won the Top Salesman Award – Wireless Taiwan (representative)
           


Ms. Denise Ho from Wireless in Hong Kong
has won the Individual Award – Customer Satisfaction Award – Second Quarter.


Technical Service Team from DCIM in Shenzhen
has won the Productivity Award of SHKL Recognition Award 2007/2008 –Second Quarter.
           
   
 
 Appointment / Promotion
 

Mr. Patrick Low,
General Manager
of Schmidt Vietnam

Effective on 06 July 2007, Mr. Patrick Low will be based in Hanoi office responsible for the overall business operation in Vietnam. Patrick has been in management position for the past 15 years in Vietnam and MNC companies in the region. Prior to joining Schmidt , he was responsible in the factory operation with focus in sales and operation in S.E.A. countries. He had proven great success in increasing the sales in Vietnam, Philippines and other regions by applying strategic approach when dealing with different customers.

By understanding the Vietnamese culture and history, he was able to lead the workforce successfully in Vietnam through implementation of various excellent program.

We are confident that Patrick will bring along his wealth of management experiences and putting our Vietnam operation back on track.

   
   


Mr. Frank Lin,
Business Manager of
Schmidt & Co.,
(China) Ltd.

Mr. Frank Lin was promoted to Business Manager, China of Wireless Department effective on 01 September 2007.


   
   

Ms. Wendy Zhao,
Finance Department of
Guangzhou Office
Ms. Wendy Zhao of Finance Department of Guangzhou office has been promoted to Account Supervisor effective on 01 December 2007.
   
   

Mr. Dicky Wong,
Sales Manager
for LCD Materials
Mr. Dicky Wong joined ESE – IM since 13 Aug 2007 as the Sales Manager for LCD materials and new markets development. He is responsible for developing a new material sales team focusing on LCD customers plus other potential markets. With 8 years' experience in the LCD industry, he has gained a wealth of knowledge in the industry. He had stationed in Shanghai for 2 years; putting in great efforts to open up the markets there. He is currently working on new material supplier recruitment that broadens our product range and market coverage.
   
   


New manager
on board on 15 November 2007,
Schmidt Electronics Asia Ltd.

Mr. Edwin Tan joined Schmidt Electronics (S.E.A.) Pte Ltd. as Product Marketing Manager of S.E.A. region on 15 November 2007. Edwin is based in Singapore and report directly to Mr. T.Y. Lim.

Edwin has 15 years of technical experience in the high-tech industry, mainly semiconductor and PCBA. He has held sales and marketing positions in his previous employments but he has strong passion in marketing. His achievements include the development of new products and market segments for S.E.A region. He enjoys analyzing and conducting market research as it helps to develop his analytical skills in problem solving and decision marketing. He is creative in organizing various marketing activities including large-scale events like exhibitions.

   
 Launch of New IT Systems
   
 

18 September 2007 – Guangzhou Office’s wireless network system has been put into use, which provides more convenient service and multiple choices for all users (for both PC and notebook)




   
 Community Contribution & Social News
  Charming Babies
  Please join me in receiving these new Schmidt born babies in Year 2007 for S.E.A region.
 
             


A lovely boy, Mr. Loo Jared born in 22 January 2007, son of Mr. Carter Loo - Sr Sales Engineer from Schmidt Electronics Malaysia.


A cute boy, Mr. Poon Keng Cong born in 23 March 2007, son of Ms. Catherine Lim - Accounts Assistant from Schmidt Electronics Singapore.
             


A pretty girl, Ms. Charlene Heng Yanlin born in 09 March 2007, daughter of Mr. Heng Kian Meng – Hardware Application Engineer from MacroScience Technology Pte Ltd.


A handsome boy born in 09 September 2007, son of Mr. Wang Gang – IDT Service Engineering.
             
             
Social Gathering
This year, both SHKL Shanghai and Beijing staffs had organized a outing activities, called "Family Day", for the purpose for our staff's family members better understand the Company and the Team members in order to strengthen our Slogan " Own it! Go for it! ".
             

17 November 2007 – SHKL Shanghai staffs outing at Ba Town, Kunshan. More than 30 SHKL SH staffs and their family members have shared a very happy and casual day altogether. The activities included visiting Yang Cheng Lake , museum, fishing, boating matches, enjoying “Big Crab” and some other games as well.
03 November 2007 – SHKL Beijing staffs outing at ShunYi Beijing. The activities included team games, fishing, apple picking, lucky draw as well as other games.
16 September 2007 – ID Technology staffs of Shenzhen Office had a wonderful outing to Zhuhai
24-25 November 2007 – SHKL Guangzhou & Shenzhen staffs have enjoyed 2-Days Training & Vocation in Zhuhai. The activities included auction, trolleybus, ball transfer and victory wall, Ocean Spring Resort (海泉灣) for hot-spring and round cruise sightseeing for Macau.
     
   
Schmidt Electronics Group Limited 2007 © All Rights Reserved