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The
Bi-Yearly e-Newsletter for Schmidt Electronics Group – 2007 Vol.
2
Editor Note
Welcome to the second issue of SEGL
e-Newsletter, a bi-yearly e-Newsletter for Schmidt Electronics Group’s employees. We will be reporting mainly on the latest happen events
within Schmidt Electronic Group, along with other pertinent industry
news and information in order to serve a better communication between
the management and employees. This e-newsletter is an ideal way
to provide recognition, boost morale, improve employee relations
and educate employees, so we work together toward our company goals.
Please feel free to send all the comments and suggestions on any
aspect of this e-newsletter to us at shirleyman@schmidtelectronics.com |
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Shirley Man |
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| A
Message From the CEO |
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Dear colleagues,
Improving the quality of communication is one of
the key challenges organization faces. “A better communication for
all”, is today an established priority in companies and operations
all over the world.
In your hands, you are holding the second issue of our SEGL e-Newsletter,
which due to your encouraging comments, inputs and suggestions,
could be finalized on time and included once again a broad range
of information about our operation and organization.
I would like to take this opportunity to encourage you to continue
your engagement, contribution and support for this important communication
tool to further improve the quality of communication within our
organization.
As many of us embark on vacations to refresh ourselves for the
challenges ahead, I hope you will find this issue informative and
a source of inspiration.
Look forward to receiving your inputs, comments and suggestions
for our next issue of the SEGL e-Newsletter upon your return.
Have a great vacation, Merry Christmas and a happy, healthy and
prosperous New Year!
With warmest regards and every good wish,
Klaus Festl
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| Corporate News
/ Corporate Movement |
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As everyone might aware that the overall
SEGL strategy that groups dedicated businesses into new/existing
Companies was hi-lited during our announcement in early 2007. Starting
from Year 2008, this new strategy has been implemented and the following
Companies have been set up and/or restructured to focus on the new
business scopes:
o Schmidt & Co., (HK) Ltd. (SHKL)
o Electronics Scientific Engineering Ltd. (ESEL)
o Schmidt Electronics Asia Ltd. (SEAL)
o FlexMPE Ltd. (FlexMPE)
o MacroScience Technology Ltd. (MSTL)
o Macrotron Scientific GmbH
The Group’s ultimate objective is to have fully structured (“all-in”)
Companies with clear business focus and independent operations so
they can grow in a much faster pace.
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On
the Move...... |
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| Schmidt
Electronics Vietnam Office Relocation |
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Representative office in Vietnam of Schmidt & Co., (HK)
Ltd. and Schmidt Electronics Vietnam Ltd. (SEVL) has been
relocated in near central of Hanoi in an office-building environment.
Address:
14/F Building, No.59 Quang Trung Street, Hanoi, Vietnam
Tel: (84-4) 944-7108
Fax: (84-4) 944-7107
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| MacroScience
Technology Office Relocation |
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New e-mail changes will be applied for all
MacroScience staff in both Singapore and Germany as XXX@macroscience-tech.com
which effective from now on.
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Grand
Opening of New Branch Offices …….. |
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| ESHL
Xiamen Branch Office Open in June 2007 |
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New Reception at ESE Xiamen Branch Office
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Used to be a remote home office, our Xiamen Branch Office
has started its operation since June 2007.
Address:
Room 8K, GuoTai Building,
No. 392, JiaHe Road,
HuLi District, XiaMen, P.R.C.
Postcode: 361009
中國廈門市湖里區嘉禾路392號國泰大廈8K室
郵編:361009
Tel.: (86-592) 5509 722
Fax: (86-592) 5509 060
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| ESHL
Dongguan Branch Office Open in July 2007 |
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Pig chopping ceremony during the inauguration

New reception at Dongguan Office
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Under supervision of Mr. Stephen Chau, Mr. Ricky Lam, Mr.
Alan Xie and the cooperation of E-Tech, China Management to
form ESHL Dongguan Branch Office has been set up and operated
since July 2007. Mr. John Wen was seconded to the office from
Shenzhen with a mission to establish and train up the sales
team and develop the market.
Address:
Room 1608, Block B, Hua Kai Plaza,
Yuan Mei Road,
Southern District of Dongguan City,
Guangdong Postcode: 523070
中國東莞市南城區元美西路8號華凯廣場B座
1608室 郵編:523070
Tel.:(86-769) 23121382
Fax:(86-769) 23121380
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| SGZL
Chengdu Branch Office Open in July 2007 |
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New Office of SGZL Chengdu Branch Office
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SGZL Chengdu Branch 華生科儀 (廣州)有限公司 has been set up and operated
since July 2007
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| ESHL
NingBo Branch Office Open in November 2007 |
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Pig chopping ceremony by Charles Dai (left) and
Ricky Lam (right) at reception 
Celebration to the new office |
ESHL has opened a new branch in Ningbo since November 2007 with about 7 employees. Occupies 150 square meters for the new office area in gross with 9 seats, among which ESE takes 6 while SEAL takes 3.
The new office location is very convenient to the railway station, just only takes 6-8 minutes by taxi and 1-2 minutes by walk to Ningbo’s Central Square “天一廣場”, with lots of banks and stores nearby.
Address:
Room 12-16, Zhongnongxin Mansion,
No. 181 East Zhongshan Rd,
NingBo PRC. Postcode: 315000
寧波市中山東路181號中農信大厦12-16
郵编:315000
É (86-574) 8389-3158 (總機號碼)
Ê (86-574) 8389-3159 (傳真號碼)
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| Marketing News
/ Events |
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GS1 Annual Members Gathering 2007 Dinner
(07 December 2007) was held in Renaissance Harbour View Hotel, Hong
Kong |
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| Theme: GS1 Keys - The Key to Winning in a Global Marketplace
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07 December 2007 - GS1 Hong Kong has invited Schmidt
RFID to join GS1 Annual Members Gathering this year, which
was held in Renaissance Harbour View Hotel, Hong Kong. Programs
are included: Theme Booth Display; Industry Sharing; Artist
Singing (胡定欣小姐) and Fabulous Chinese Dinner. It was our great
honour to have Mr. Daniel Lin, Chief Financial Officer, Ms.
Candice Tsang, Corporate Finance and Legal Manger and Ms.
Charlotte Lee, Consultant to join this Dinner Event. It was
an enjoyable evening.
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Schmidt–HKUST Apprentice Program (10
December 2007) |
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10
December 2007 - Schmidt & Co., (HK) Ltd. and
Hong Kong University of Science Technology had organized the
first “Schmidt-HKUST Apprentice Program” which was held in
HKUST Campus. The key objective of this unique program was
to let students to understand and to explore RFID’s applications
in service industries beyond mainstream logistics or manufacturing
sectors in Hong Kong. 3 teams of 4 students were selected
and run through a 3 months intensive RFID training that entails
seminars, talks, site visits and mentorship. This program
had achieved a major milestone of closer collaboration between
academia and industry. The final “Apprentice Awards” were
presented to two students (Mr. Anthony Lee Lap Tak & Ms.
Shera Lai Pak Wa) as our Schmidt Apprentices with the job
opportunities inside Schmidt & Co., (HK) Ltd.
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Inno Design Technology 2007 Expo (12-14
December 2007) was held in
Hong Kong Convention and Exhibition Centre, Hall 2 |
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12-14 December 2007 – Schmidt RFID has participated
the IDT Expo 2007 Exhibition, which was held in Hong Kong
Convention and Exhibition Centre. Schmidt RFID has promoted G-Box,
Smart Retail Systems (SRS) & Logistics and Asset Management
System (LAMS) in this event. The feedbacks were excellent.
We had met with many potential customers and generated many
new enquiries from local and overseas visitors, i.e. UK, Kenya,
America, Germany. The G-Box and SRS had also attracted many
media coverage during this exhibition.

SRS Booth Demo

Hong Kong Economic Times
(December 14, 2007- Friday) - Section A16
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Hong Kong Shoppers Use RFID-enabled Mirror
to See What They Want (04 September 2007) |
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| mi-tu,
a high-end retailer, has installed RFID-enabled mirrors, catalogs
and security systems designed to improve the shopping experience
and boost sales. |
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mi-tu implement Schmidt Smart Retail System
in Admiralty and Shatin Shop |
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September 2007 - Upscale fashion label and retailer
mi-tu has outfitted two of its Hong Kong shops with RFID-enabled
mirrors and electronic displays. The devices enable customers,
at a glance, to view and locate a wide selection of in-store
inventory while they try on and shop for clothes. The first
store was equipped in November 2006, the second deployment
occurred in May 2007 and the third one will be in-store in
November 2007. The interactive shopping system has increased
sales in the stores by 30%, which sells Italian designs at
28 stores in China, Hong Kong, Macau and caters to young,
high-spending female shoppers.
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PT/EXPO
COMM CHINA 2007 (23rd – 27th October 2007) |
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ESE co-joined with Shibasoku
for PT/EXPO COMM CHINA 2007 Event |
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PT/EXPO COMM CHINA 2007
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23-27
October 2007 - PT/EXPO COMM CHINA, as the largest
international information and communications exhibition in
Asia, has continuously obtained warm response and active support
from domestic and international enterprises. The total exhibit
space is anticipated to exceed 55,000 square meters, in which
over 65% space belongs to the international hall.
Continue an ITU Event was held in December 2006 Hong Kong
which support by China government, it have a great response
for that event, in order to carry forward, China is organizing
a PT/EXPO COMM CHINA 2007 event which provide public information
& communication service, network service, exchange and
transmission technology and equipment, terminal equipment,
computer hardware equipment and software products, network
technology and related products and communications accessories,
etc. Such advanced technology and equipment in the communications
area like 3G / 4G mobile communications, satellite communications,
network multimedia, WAP applications, IP network, UDWDM,
WLAN, NGN, WiMAX, xDSL, data integration, MSTP, FTTH, and
testing sector, will be displayed in the exhibition.
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NEPCON
/ EMT South China 2007 (28-31 August 2007) |
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ESE booth was held in NEPCON South China 2007 exhibition |
28-31 August 2007 - NEPCON South China is the largest
and most complete trade event for South China’s SMT industry,
provides a platform for trade visitors to find new suppliers,
gather market information and learn about the latest technologies.
ESEL has participated in the NEPCON South China 2007 exhibition
during 28-31 August, 2007 with the new corporate image and
identity. There were approximately 20,000 visitors for this
show, which showing that 12% increases of visitors compare
with last year. |
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MST join Productronica Trade Show 2007 in Munich, Germany
(13-16 November 2007) |
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13-16 November 2007 – Productronica 2007 was held
in Munich, Germany and the world’s leading trade fair for
electronics production. The show offers the best and foremost
that the international sector for electronics production:
forward looking products and system solutions.
No other exhibition reflects the industry’s entire value-added
chain in a more comprehensive and well-founded manner.
The world’s leading trade fair gives some 1,500 international
exhibitors a chance to present the entire range of
innovative technologies, from semiconductors, display
and PCB manufacturing to material processing, component-mount
technology, product finishing, measuring and testing technology,
quality assurance, production logistics, material-flow technology
and electronic manufacturing services (EMS).
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SMT Department Meeting (Lijiang Yunnan)
(18th to 21st October 2007) |
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Photo was taken at Baishan Town, Lijiang
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MacroScience Technology Pte Ltd. |
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August 2007 - EM Asia, The Primary Information Source For Electronics Manufacturers in Asia
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Mr. Michael Soeding, Senior Vice President & Managing Director of Schmidt Electronics (S.E.A.) Pte Ltd. and MacroScience Technology GmbH, speaks to EM Asia on x-ray inspection development in the region. He also evaluates the role of the South East Asian market in the electronics manufacturing supply chain. |
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| Awards and
Prizes |
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Wireless Modules received an award from Siemens for
Outstanding Sales Performance 2006/2007 |
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Wireless Modules Award from Siemens for
OUTSTANDING SALES PERFORMANCE
2006/2007 – 1ST PLACE
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mi-tu (Interactive Shopping System),
received “Demand Creation Excellence Award” from ECR Hong Kong Awards
2007 |
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The first-ever
Efficient Consumer Response (ECR Hong Kong) Awards was held in JW
Marriott Hotel Hong Kong on 12 October 2007. |
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12
October 2007 - mi-tu, Schmidt RFID’s client, an Italian
fashion retailer won a “Demand Creation Excellence
Award” as mi-tu implemented Schmidt RFID’s Smart
Retail System in their shops recently. The first-ever Efficient
Consumer Response (ECR Hong Kong) Awards Presentation Ceremony
was successfully held in the GS1 Hong Kong SCM Excellence
Conference 2007 on October 12, 2007. The Award is dedicated
to encourage local business sectors to implement SCM best
practices and innovating customer service by obliging ECR
strategy in Hong Kong.
The Efficient Consumer Response (ECR Hong Kong) Awards
2007 is organized by ECR Hong Kong and GS1 Hong Kong as
a milestone of recognition to various trading partners in
attaining the superior business success by obliging efficient
ECR in Hong Kong.
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Schmidt Electronics (S.E.A) received
an award from Singapore for cooperation with Sumitomo regarding the
Japanese market (25 May 2007) |
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| Schmidt
Electronics recognized for contributions to Singapore International
Chamber of Commerce’s (SICC) Enterprise Multi-Match Programme |
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25 May 2007 – Schmidt Electronics (S.E.A.) Pte Ltd.
received an award from the Singapore Senior Minister, Mr.
Goh Chok Tong on behalf of the Singapore International Chamber
of Commerce (SICC). SEAL was recognized as a significant contributor
to the SICC’s Enterprise Multi-Match (SEMM) Programme, which
aims to forge strategic partnerships between multi-national
corporation (MNCs), small and medium enterprises (SMEs). SEAL,
MacroScience Technology, teamed up with Japanese giant, Sumitomo
Corporation which act as the exclusive marketing agent for
MacroScience’s latest 3D in-line X-ray equipment in Japan.
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MST Germany and MST Singapore received
ISO 9001:2000 |
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MST received
SICC award and both MST Germany and MST Singapore received ISO 9001:2000
certified, including our Singapore operation. |
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Schmidt & Co., (HK) Ltd. Recognition
Award 2007/2008 Program |
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We are pleased to annouce the following individuals and teams who have demonstrated an outstanding performance in the second quarter of the fiscal year of 2007/2008. |
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Sales Team from DCIM in Shenzhen has won the Top Gross
Income Team Award with highest GI contribution of SHKL Recognition
Award 2007/2008 - Second Quarter. |
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Sales Team from Wireless in Taiwan has won the Top
Gross Income Team Award with highest GI contribution of SHKL
Recognition Award 2007/2008 -
Second Quarter
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Mr. Hank Zou from DCIM in Shenzhen has won the Top
Sales Award of SHKL Recognition Award 2007/2008 -Second Quarter.
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Mr. Sunny Wang from Wireless in Shenzhen has won the
Top Salesman Award – Wireless Taiwan (representative) |
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Ms. Denise Ho from Wireless in Hong Kong has won the
Individual Award – Customer Satisfaction Award – Second Quarter. |
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Technical Service Team from DCIM in Shenzhen has won
the Productivity Award of SHKL Recognition Award 2007/2008 –Second
Quarter.
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| Appointment
/ Promotion |
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Mr. Patrick Low,
General Manager
of Schmidt Vietnam
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Effective
on 06 July 2007, Mr. Patrick Low will be
based in Hanoi office responsible for the overall business
operation in Vietnam. Patrick has been in management position
for the past 15 years in Vietnam and MNC companies in the
region. Prior to joining Schmidt , he was responsible in the
factory operation with focus in sales and operation in S.E.A.
countries. He had proven great success in increasing the sales
in Vietnam, Philippines and other regions by applying strategic
approach when dealing with different customers.
By understanding the Vietnamese culture and history, he
was able to lead the workforce successfully in Vietnam through
implementation of various excellent program. We are confident that Patrick will bring along his wealth
of management experiences and putting our Vietnam operation
back on track.
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Mr. Frank Lin,
Business Manager of
Schmidt & Co., (China) Ltd.
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Mr. Frank Lin was promoted to Business Manager, China
of Wireless Department effective on 01 September 2007.
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Ms. Wendy Zhao,
Finance Department of
Guangzhou Office |
Ms.
Wendy Zhao of Finance Department of Guangzhou office
has been promoted to Account Supervisor effective on 01 December
2007. |
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Mr. Dicky Wong,
Sales Manager
for LCD Materials |
Mr. Dicky Wong
joined ESE – IM since 13 Aug 2007 as the Sales Manager for LCD
materials and new markets development. He is responsible for
developing a new material sales team focusing on LCD customers
plus other potential markets. With 8 years' experience in the
LCD industry, he has gained a wealth of knowledge in the industry.
He had stationed in Shanghai for 2 years; putting in great efforts
to open up the markets there. He is currently working on new
material supplier recruitment that broadens our product range
and market coverage. |
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New manager
on board on 15 November 2007,
Schmidt Electronics Asia Ltd.
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Mr. Edwin Tan
joined Schmidt Electronics (S.E.A.) Pte Ltd. as Product Marketing
Manager of S.E.A. region on 15 November 2007. Edwin is based
in Singapore and report directly to Mr. T.Y. Lim. Edwin has
15 years of technical experience in the high-tech industry,
mainly semiconductor and PCBA. He has held sales and marketing
positions in his previous employments but he has strong passion
in marketing. His achievements include the development of
new products and market segments for S.E.A region. He enjoys
analyzing and conducting market research as it helps to develop
his analytical skills in problem solving and decision marketing.
He is creative in organizing various marketing activities
including large-scale events like exhibitions.
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| Launch of New
IT Systems |
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18 September 2007 – Guangzhou Office’s wireless network
system has been put into use, which provides more convenient
service and multiple choices for all users (for both PC and
notebook)
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| Community Contribution
& Social News |
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Charming Babies |
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Please
join me in receiving these new Schmidt born babies in Year 2007 for
S.E.A region. |
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A lovely boy, Mr. Loo Jared born in 22 January 2007, son of
Mr. Carter Loo - Sr Sales Engineer from Schmidt Electronics
Malaysia. |
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A cute boy, Mr. Poon Keng Cong born in 23 March 2007, son of
Ms. Catherine Lim - Accounts Assistant from Schmidt Electronics
Singapore.
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A pretty girl, Ms. Charlene Heng Yanlin born in 09
March 2007, daughter of Mr. Heng Kian Meng – Hardware Application
Engineer from MacroScience Technology Pte Ltd. |
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A handsome boy born in 09 September 2007, son of Mr.
Wang Gang – IDT Service Engineering.
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| Social
Gathering |
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year, both SHKL Shanghai and Beijing staffs had organized a
outing activities, called "Family Day",
for the purpose for our staff's family members better understand
the Company and the Team members in order to strengthen our
Slogan " Own it! Go for it! ". |
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17 November 2007 – SHKL Shanghai staffs outing at Ba Town, Kunshan. More than 30 SHKL SH staffs and their family members have shared a very happy and casual day altogether. The activities included visiting Yang Cheng Lake , museum, fishing, boating matches, enjoying “Big Crab” and some other games as well. |
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03 November 2007 – SHKL Beijing staffs outing at ShunYi Beijing. The activities included team games, fishing, apple picking, lucky draw as well as other games. |
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16 September 2007 – ID Technology staffs of Shenzhen Office had a wonderful outing to Zhuhai |
24-25 November 2007 – SHKL Guangzhou & Shenzhen staffs have enjoyed 2-Days Training & Vocation in Zhuhai. The activities included auction, trolleybus, ball transfer and victory wall, Ocean Spring Resort (海泉灣) for hot-spring and round cruise sightseeing for Macau. |
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Schmidt
Electronics Group Limited 2007 © All Rights Reserved |
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