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July 2008
SCHMIDT ELECTRONICS GROUP
e-Newsleter
  # Issue 3  

 





SHKL launches “MLiS” M2M Industrial Terminal Read More

SHKL partners with Zetes to deliver total supply chain solutions in Europe and Asia Read More

 

 



FlexMPE certified to ISO Certificates, a significant milestone for quality assurance Read More


MST holds a successful trade show in Germany Read More
“Eat with your Family Day”, a specially day to get close to your father Read More

Dear colleagues,

For many years we are committed to providing a happy working environment where staff can excel, both personally and professionally. We care about meeting not only our shareholders and customers' expectations, but also the needs of our employees and society as a whole.

To achieve this, we have set up the Communication Ambassador Committee to facilitate internal communication, with SHKL getting started first and with others following suit later on. We realize that communication plays a crucial role for good management-employee relations.

To ensure staff opinions can reach through the top management, myself therefore will chair the committee and listen to the opinions collected by the Communication Ambassadors through regular meetings. This setting has created an official channel to allow a two-way communication between Company and staff, help employees develop a sense of ownership and promote a culture of expression of opinions within the organization.

In addition, we are also sensitive to the well being of our society around us. During the Sichuan Earthquake, I am pleased to see that Corporate and employees have been part of the relief tasks in various forms such as prayer groups and fundraising campaign. As a Socially Responsible Corporate, we encourage all of you continuously getting involved in the social services and community activities in the future.

With Warmest Regards,

Klaus Festl

 


SHKL Launches “MLiS” GSM/GPRS Terminal for Industrial Use

SHKL launched its all-new proprietary product “MLiS” GSM/GPRS terminal, targeting at industrial segment for Machines to Machines wireless communication.

MLiS uses standard AT commands via the serial RS232 interface, catering to a wide range of applications from automotive, vending, security to automatic meter reading and telemetry. With Dual Triband GSM frequency band, Multi-slot class 10 GPRS and built-in TCP/IP stacks, MLiS terminal is able to connect with the Internet seamlessly and reliably in no time.
The device also works well in most of the harsh industrial environments with good circuit protection, thanks to its rigid chassis, secured DC cable connection and hardware resettable fuse. This compact sized terminal adds extra convenience and provides ease-of-use and fast time-to-market advantages in M2M application. For more information about MLiS, please visit www.schmidt.com.hk.

 


ESE launches “ELIM”

ESE collaborates with a European solder product developer to develop the solder products in China. These products will carry ESE own brand name called “ELIM”, which will be launched in FY09.

 


FlexMPE Customer Development

Our business covers a wide range of products, from high-tech, high precision products to consumer electronic products. Recently, we have acquired three new customers:

  • Cardiac Science – a global leader of diagnostic and therapeutic cardiology products and services
  • PFAFF - the premier brand of creative sewing
  • Shanghai Tianma Micro-Electronics - small/medium display applications in mobile phone, car navigation, portal media player.

 



SHKL new branding – building synergy from within
SHKL has adopted a new logo to better represent the business of the company in the market. It is our belief that the new logo will better reflect the way we plan to position ourselves and to grow in the future. The blue dots symbolize the digital era, and our slogan "Makes Life Simple" signifies our innovative solutions for Radio Frequency Identification (RFID), Automatic Identification & Data Capturing (Auto ID), and Wireless Communication offered by Schmidt, that simplify the lives of our customers in all kinds of ways.

 

MSE changed to a new company name

In 1972 Macrotron was founded as a distribution company based in Munich. In 1998, Macrotron AG was acquired by Ingram Micro with all rights of the Macrotron AG. When in 2003 SEGL acquired Macrotron and our name became Macrotron Scientific Engineering GmbH we realized, that Ingram Micro was still the owner of the name Macrotron and we had to pay royalties to Ingram Micro. To avoid this we had to look for a new name. So, first we had to think about a new name and then we had to check, if we are allowed to use this name in all parts of Europe. It took weeks until we got the confirmation that “MacroSolutions Europe GmbH” is OK to be used.

In the past, as Macrotron, we had in our CI brochure the slogan “ Looking for Equipment” and in the future we will use the slogan “ Looking for Solutions” and not just equipment. So, we have evolved to a Solutions provider for our valuable customers. Below you find our new logo:

 


SHKL & Zetes Partnership – a significant milestone to European market

SHKL and Zetes Industries, a leading pan-European Goods & People ID integrator, have forged a partnership by sharing supply chain infrastructure and by implementing each other's solutions across Asia and Europe. The collaboration of two companies has created an unparalleled network that enables our customers to roll out Asian and European projects in a single point of contact while enjoying robust and extensive support from professional team of over 1,000 in 36 regional offices worldwide. These arrangements also bring in substantial benefits to those companies who have operations in overseas to enjoy one-stop-shop services to implement the total supply chain solution from manufacturing to retail and after sales.

The partnership has been officially announced through a joint press release issued on 27 May 2008. For more information, please visit www.schmidt.com.hk.

 

 


SHKL launches new divisions



SHKL recently has set up two new divisions - Fashion Technologies (RFID) and Competence Centre, to better define and focus the business. Including these two new bloods, the company is now running in 4 divisions covering RFID, Auto-ID and Wireless technologies (see chart). Two new divisions will be headquartered in Hong Kong.

Matthew Man, General Manager, will head the Fashion Technologies (RFID) division, looking specifically at adopting RFID technology in fashion industry. “We have identified there is a huge opportunity to promote RFID technology in fashion retail. In the past, RFID was only limited to back office control such as inventory and supply chain management. However, our new technology now is able to bring a completely new and unique shopping experience to shoppers, facilitating up selling and cross selling at frontline. This application I would say is a significant breakthrough in fashion industry. In addition, we tailor total supply chain solutions for every customer, helping them develop their own retail strategies from manufacturing, retail to after sales. This one-stop shop is first of its kind in the industry”, said Matthew.

Warwick So, General Manager of Competence Centre says: “We recognized finding the synergy built between the divisions is very important for a company to maintain its competitive advantage in the market. This division will facilitate adoption of cutting edge technologies and nurturing expertise, as being a proof of concept centre. We strive to put together our know-how and resources to take hold on new business opportunities and to put forth the innovation. We will also look at opportunities to form alliances with business partners to inject new technologies and widen our pallet of products of the existing one.”

 


MST and SESE in Singapore relocated to a new premise

We are pleased to present our new working environment in Singapore. MacroScience Technology Pte Ltd (MST) and Schmidt Electronics (S.E.A.) Pte Ltd (SESE) have moved to the new location since 19 January 2008. Each company occupies approx 5400 sq. ft. for the use as general office at NorthTech. MST has a demo cum production centre located in the same building but at different level, with a floor area of approx 4700 sq. ft.

MacroScience Technology Pte Ltd
29 Woodlands Industrial Park E1#02-01
NorthTech Lobby 1
Singapore 757716
Tel: +65 6496 7711
Fax: +65 6496 7722

MST Demo cum Production Centre
Schmidt Electronics (S.E.A.) Pte Ltd
29 Woodlands Industrial Park E1#02-02
NorthTech Lobby 1
Singapore 757716
Tel: +65 6272 7233
Fax: +65 6272 4750

 


Kick-off Meetings



SHKL Kick-off meeting cum Gala Dinner was held successfully on 26 March 2008 at Hotel Nikko Hong Kong, with over 100 staff and guests from Hong Kong and overseas attending.

It began with two sessions of meeting for staff and management respectively, in which Managing Director, Mr. Klaus Festl, unveiled the new company logo and gave an opening speech, followed by

other speeches given by division heads. In the evening, the Gala Dinner marked the climax of the day, where we played exciting games and presented several prizes and awards. Everyone has enjoyed the day and the event was ended in a joyful atmosphere. The kick-off meetings for other regions were held separately in the following week and have received positive response.



ESE Kick-off meeting was held at Hong Kong Headquarters on 21 April 2008 with participation of all management staff from Hong Kong and China. The kick-off meetings were subsequently held in Shenzhen, Shanghai and Beijing during the week of 28 April 2008 and have received positive response.

 


Corporate and Social Responsibility


Our response to Sichuan Earthquake

The devastating Sichuan Earthquake has left more than 86,000 dead or missing, thousands orphaned, and millions homeless. The affected areas are still tormented by frequent aftershocks and the risk of inundation. SEGL, ESEL and SHKL have organized fund raising campaigns to motivate staff donating money for Sichuan victims. ESEL has raised over HK$110,000 to the survivors and recovery projects of the people affected by the disaster.

SHKL successfully raised HK$129,800 from the company and staff donations, part of which came from the company's dollar-for-dollar match donations. Some of the teams and individual colleagues even donated their whole sum of cash awards received from the Recognition Award Scheme. SEGL staff also donated a total of HK$14,100. All these funds went to Red Cross.

Thank you so much for your donations and every penny you spent will make a big difference for those affected.

 


SHKL's G-Box wins ICT Gold Award

SHKL's G-Box has won the Gold Award of Hong Kong ICT Awards 2007, under the Best Ubiquitous Networking (Mobile Enterprise Solution) category. The judging panel praises: “G-Box is able to provide a lower cost of deployment for companies that use RFID”.

G-Box is an intelligent, all-in-one device, comprising powerful RFID reader, fanless CPU, embedded middleware and application software, with 4 UHF Antenna ports that meets most of industrial requirements. It can read and write tags, process information between tags and server, while monitoring and controlling external sensors and signals. It supports running of complex RFID applications and Wi-Fi wireless connection, widely employed in fashion retail, asset tracking, work-in-progress and warehouse management.

The Hong Kong ICT Awards, with support by HKSAR Government, was established in 2006. It aims to recognize, promote and commend the excellent achievements to which Hong Kong ICT professionals and organizations contribute. Managing Director, Klaus Festl, General Manger, Matthew Man and Project Manager, Carlos Wong have attended the awards presentation ceremony held at HKCEC on the 21 January 2008.

 

 

FlexMPE accredited with ISO Certificates

Through the effort and hardworking of all of team members, we have been certified to ISO 9001:2000 and ISO 14001:2004 by SGS, a well-known auditing company based in the UK, to affirm our restless effort on quality and environmental management.

  • ISO 9001:2000 (Quality and Management System)
  • ISO 14001:2004 (Environmental Management)
ISO 9001:2000 certificate
ISO 14001:2004 certificate

 

 


ESE wins DELO and Shoei Sales Awards

ESE was awarded with “Most Successful Agency” and “Sales Achievement Award” by DELO and Shoei respectively, in recognition of outstanding sales performance in year 2007. Thank-you goes to the great effort of the sales team and let's keeps the good work up!


DELO 2007- Most Successful Agency

Shoei 2007 - Sales Achievement Award

 

 

 

SHKL Auto-ID team honored Motorola EMB Sales Awards

We are pleased to announce that SHKL Auto-ID team has been awarded with two prominent awards from Motorola EMB – “Top Sales of the Year Award in Greater China” and “Top Sales Award of Mobile Computer Device”, in March 2008, in recognition of the outstanding sales performance, which contributes the highest total revenue of the respective competing sectors.

 

MST stages a successful trade show in Germany



This year MacroScience Technology GmbH (MST) exhibited its Computed Tomography X-Ray Inspection Systems at the Control 2008 exhibition in Stuttgart, Germany.

The Control Show is the Europe’s largest and most successful exhibition for the quality industry and a showcase for major product launches, industry news and the latest in innovation.

We presented our MSX CT300 and MSX CT500 3D X-Ray inspection systems at this year’s event. Our new MSX CT500 was definitely the highlight of the show. This machine is designed to handle the inspection of larger test objects than its predecessor, the MSX CT300. The “big brother” model excels through its higher X-Ray power and significantly increased accuracy.

In our CT series we implement the world's fastest reconstruction algorithm enabling a complete 3-D reconstruction of the sample online. Our CT-systems are designed for more than just the inspection of electronic components. As our potential customers we can name the industries, which manufacture metal and ceramics components as well as plastic parts, pharmaceutical, medical and biological products and devices.

Preparing for the show was certainly hard work but it was well worth the effort. We had an excellent opportunity to demonstrate our achievements and to establish contacts with new potential customers and suppliers as well as to learn more about our competitors.

Besides, the exhibition was great fun. Our software supplier invited us to attend a go-kart-event where our managers had the chance to test their racing skills against their employees! It was the evening to remember.

 

 

NEPCON/EMT China 2008 in Shanghai
SHKL Auto-ID participated in NEPCON/EMT China 2008 (中国国际电子制造技术展览会), one of the most comprehensive electronics manufacturing event in the industry, at the Shanghai Everbright Conference and Exhibition Center from 8-11 April, in which they showcased the company products to the visitors and established business. This year, over 600 exhibitors from 22 countries have been part of this event.

 

Sam’s Club EPC Adoption Programme in Guangzhou
Guangzhou Sales Team of SHKL joined the Sam’s Club EPC Adoption Programme to promote RFID products to the suppliers of Wal-Mart on the 12 April 2008. It gave the team valuable chances to meet up with prospective customers and establish sales network with them.

ESE participates Cooper Sales Meeting


ESE sales team participated in the Cooper Sales Meeting held at Chengdu on 16 January 2008.


 
Somar visits ESE Hong Kong Office

Delegates from Somar visited ESE in October 2007 and delivered product training to our staff.



Staff Recognition

SHKL Recognition Awards 2007/2008

SHKL holds the Recognition Awards to recognize staff of outstanding performance and contribution in the past quarter. The Recognition Awards in Q3 and Q4 were held on 25 January and 9 May 2008 respectively in Hong Kong Office. We extend our heartfelt thanks hereby for their everlasting commitments and hard work to the company, and wish them continue to grow and advance in this big family.

Top Sales Awards

Kevin Chiu (Auto-ID Hong Kong) in Q3 (Representative) Tim Yu (Wireless – Taiwan) in Q3 & Q4 (Representative) Hank Zou (Auto-ID in Shenzhen) in Q4

Top Gross Income Team Award

Auto-ID Sales Team in Shenzhen in Q3 & Q4 Wireless Sales Team in Taiwan in Q3 & Q4  
 

Productivity Awards

Auto-ID Technical Service Team in Guangzhou in Q3 Auto-ID Technical Service Team in Hong Kong Q4  
 

 

Product Quality Award

Carlos Wong in Q3    
   

 

 

ESE Good Performance Award 2007/2008

“FY08 Good Performance Award” is set up in recognition of those staff of good/outstanding performance throughout the year. Congratulations to all winners and hope all of us will contribute more to the best of ESE in FY09 and onwards.

FY08 Outstanding Performance Award Winners
Logistic Operation - Ms. Seneca Du
Sales team - Mr. Joe Zhong

Logistic Operation Team Winner
Ms. Julia Xu
Ms.Tracy Lin
Ms.Caney Xia
Ms.Emily Siu
Mr. Peter Zhong

 

Sales Team Winner

Mr. Richard Wong
Mr. Michael Tam
Mr. Ken Yu
Mr. Chen Xiao Wei
Mr. Henry Zhao
Mr. Allen Zhou
Mr. Ted Tian
Mr. Frank Zhou
Mr. Jiang Nan.

 

 


Appointment

 

Mr. Warwick So is appointed by Schmidt & Co., (Hong Kong) as General Manger for the newly setup Competence centre, effective 3 March 2008. Warwick has worked in multinational companies for over 18 years and he brings in solid experience in general management in addition to his core expertise in sales and marketing, covering Asia Pacific region including Hong Kong, Taiwan and various locations in PRC. During his tenure in Zebra Technologies, Warwick contributed significantly to the development of the company by rolling out the RFID project in Asia, developing partnership with various IT giants, as well as deriving marketing strategies and implementing distribution channel in Asia.

 

Mr. KC Choy has joined MacroScience Technology Pte Ltd since 11 March 2008 as Product Marketing Manager. He has 13 years of diverse Sales, Marketing and Engineering experience. He has experience in Inspection System especially optical inspection. He is currently responsible to run the marketing activities in Asia Pacific region.

 


Promotion

Company

Name

Region

Promoted to

ESE

LIU Bo

BJS

Sr. Business Engineer

ESE

CHOW Suk Fong, Alison

HKG

Assistant HR Manager

ESE

KO Chi Kong, Eric

HKG

Assistant Sales Manager

ESE

SUEN Ching Yee, Kelly

HKG

Finance Manager

ESE

WU Hoi Yan, Janice

HKG

Accounting Officer

ESE

YU Na

SHA

Accountant

ESE

QIU Pei, Bruce

SHA

Business Supervisor

ESE

ZHANG Jun Yu, Thomas

SHA

Sr. Application Engineer

ESE

ZHOU Bin Ye, Allen

SUZ

Sr. Business Engineer

ESE

TANG Xiang Hong, Thomas

SZX

Sr. Business Engineer

ESE

Dennis LIN

TPE

Sr. Sales Manager

ESE

Jason CHAN

TPE

Service Manager

ESE

ZHONG Tian Rong, Joe

XMN

Business Supervisor

SEAL

WANG Jun

BJS

Technical Supervisor

SEAL

ZHONG Wei

BJS

Business Manager

SEAL

Pongmanee Trongsakul

BKK

Sr. Sales Engineer

SEAL

HUANG Rui Ming, Kevin

CAN

Business Supervisor

SEAL

PANG Cong, Helen

CAN

Sr. Application Engineer

SEAL

Carter LOO

KUL

Assistant Sales Manager

SEAL

Jaiganesh s/o Govindaraj

KUL

Sr. Sales Engineer

SEAL

KO Tsz Kei, Brian

HKG

Product Supervisor

SEAL

LAU Wai Hong, Eric

HKG

Product Manager

SEAL

LEE Wai Lan, Vivian

HKG

Customer Service Manager

SEAL

LO Ying Sum, Edmond

HKG

Business Development Manager

SEAL

LOO Wai Leung, Matthew

HKG

Sr. Technical Service Engineer

SEAL

NG Ho Lam, Jerry

HKG

Product Manager

SEAL

YU Shun Kong

HKG

Sr. Technical Service Engineer

SEAL

LU Zhen Ke, Carl

SHA

Sr. Business Engineer

SEAL

QIAO Guo Qiang, Sunny

SHA

Business Supervisor

SEAL

WANG Ren Xiao

SHA

Sr. Technical Service Engineer

SEAL

ZHU Qing Rong

SHA

Account Manager

SEAL

SUN Zhan Cheng

SZX

Sr. Business Engineer

SEAL

XIAO Hai Tao

SZX

Sr. Business Engineer

SEAL

YANG Shou Zhong, Jack

SZX

Sr. Busienss Engineer

SEGL

Anny LEI

HKG

Sr. Network Project Analyst

SEGL

Kelvin CHAN

HKG

Sr. System Analyst

SEGL

Priscilla WONG

HKG

Sr. Network Officer

SHKL

WANG Jing

BJS

Assistant Area Manager

SHKL

WANG Feng

BJS

Sr Software Engineer

SHKL

Supaporn Puengyaem

BKK

Sr. Customer Service Coordinator

SHKL

Forrest WU

CAN

Account Manager

SHKL

LI Xin Qiang

CAN

System Analyst

SHKL

Salem SU

CAN

Project Manager

SHKL

Sky HUANG

CAN

Sr. Application Engineer

SHKL

Sunny WANG

CAN

Sr. Sales Engineer

SHKL

Freeman TAN

HKG

Sr. Technical Service Engineer

SHKL

Jessta POON

HKG

Sr. Customer Service Coordinator

SHKL

Kitty FOK

HKG

Assistant Human Resources Manager

SHKL

Priscilla YIP

HKG

Sr. Accounts Clerk

SHKL

Carey MAI

PRC

Accountant

SHKL

LI Yu

PRC

Accounts Supervisor

SHKL

Rita AN

PRC

Human Resources Officer

SHKL

SU Yan

PRC

Accounts Supervisor

SHKL

Jack ZHANG

SHA

Sr. Software Engineer

SHKL

Kevin Ke

SHA

Acting Area Manager

SHKL

Shary BAO

SHA

Assistant Service Administration Manager

SHKL

Vicky LAI

SHA

Sr. Sales Engineer

SHKL

Ivan ZHANG

SZX

Sr. Application Engineer

SHKL

YU Yun Song

SZX

Software Development Manager (South China)

 


Births

Jiang Nan (ESE-BJS) had a son on 19 December 2007. Wang Xing (ESE-BJS) gave birth to a son in May 2008.
Michelle Wang (SHKL- BJS) & Sheh Chee Kang gave birth to a son on 18 April, Kelvin Chu (SHKL- HKG) had a son on 27 November, 2007.
Deng Yu (SHKL – BJS) & Li Yong gave birth to a daughter on on 22 Feb, 2008. Son of Assistant Line Supervisor, Sun Kai of FlexMPE.
Daughter of the Quality Officer, Woods of FlexMPE. Son of Loh Yew Thiam, Assistant Service Manager of SESE, was born on 12 December 2007.

 


Marriages


Mr. Samuel Law (ESE-HKG) held the wedding banquet on 28 January 2008. Priscilla Yip (SHKL-HKG) & Fung Ming Yip tied a knot on 1 March 2008.

 

Eat with your family day - 23 May 2008

“Eat with your family day” is a nationwide event to promote the parenthood and interaction among the family. Initiated by Centre for Fathering (CFF) with support of Singapore National Employers Federation together with other social partners, fathers are invited to give their family a “Father's Treat” on the 23 May. Companies and employers are also encouraged to release their employees early on that day so that they can go home to prepare their personal “Eat with Your Family” dishes for their family.
This is the first year for SESE and MST to join. There are many ways in supporting the above event. Both companies chose to release all employees at 5.00pm with our specially prepared giveaways for individuals. Each employee has received a box of 4 mini cupcakes to share with their family.

 

 

 

 

 

 

 

 

 

2008 Schmidt Electronics Group